So how do I go about generating more buzz for my game? Currently there
are 4 podcast reviews, 1 video review, 1 written review on BoardGameGeek, 2 reviews
outside of BGG (1 in Russian) and finally an upcoming review in Counter
Magazine. Currently my game is in the
top 10 selling games at Victory Point Games.
Some reviewers say this game hasn't gotten a lot of buzz, and it should
deserve more. So my question is how to I generate it? It's a solitaire game so
I know that limits the market for this game. It has been compared to Pandemic,
which can be both a good thing and a bad thing: gamers who like the theme of
fighting a virus may be drawn to it and check it out, whereas other players
might think it is a Pandemic knock and not give it a second thought.
So what have I done so far to generate buzz myself? I have contacted most
of the major podcasters, 4 of which have reviewed or at least discussed my
game. I feel have promoted the heck out of it on BGG (am I getting to
annoying?...Don't answer that!). I have been quick to respond to any questions
or comments regarding Infection in the forums on BGG. I am
also using Facebook quite a bit. I have done some Tweeting, but there is only
so much you can say in 140 characters without spamming people. I have this blog,
which I admit I don't update frequently, plus I have my own website as well--not
updating it much either. I don't know if pouring my energies into the blog and
website will do much if people don't know I exist.
That being said it is selling well relative to other VPG titles so I
guess I shouldn't complain. If I am planning to be in the industry for the long
haul then slow and steady wins the race, eh? I guess what I am getting at in
this whole post is I guess I feel I might not be doing enough...that I need to
self promote more...but I don't know what more I can do that I haven't already
done. I am enjoying what has happened so far. I love the feedback I have gotten
(not one bad review yet!) and I love answering questions and just generally
sharing.
Right now game design is a hobby, but it is a hobby I am sharing with
the whole world. People are buying and playing my little game in Spain, Poland,
Great Britain, Germany, France, etc. and that is sooooo fricken cool! I have a
lot more game designs in the pipeline and I can't wait to share them with all
of you out there. I have learned so much from designing, developing, publishing
and promoting Infection and I want to put those lessons into action in the
future.
So yeah, this post was a bit rambling, but I just wanted to share both
my joys and some frustrations. I know this game is good--pretty well a solid 8
so far in the ratings--and I would just like more people become aware of it so
then might have a chance to enjoy it too.
Thanks for reading, and as always, any feedback is appreciated.
Regards,
John Gibson
That Cowboy Guy
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